This Cookies Policy explains how Guvife ("we", "us", "our"), the operator of the website https://guvife.com, uses cookies and similar technologies, and what choices you have. It should be read together with our Privacy Policy. We operate in the United Kingdom, and this policy is written with the UK GDPR, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003 (PECR) in mind. Under PECR, we ask for your consent before placing any non-essential cookie on your device.
A cookie is a small text file that a website stores in your browser. Similar technologies, such as the browser's session storage, also keep small pieces of information on your device. They can be used to remember your choices, to make a website work, or to measure whether advertising has led to a request.
We keep this list short and complete. Apart from the items below, the site does not set any other cookie or storage.
| Name | Set by | Purpose | Duration | Needs consent? |
|---|---|---|---|---|
| consent_state | This site (Guvife) | Stores your cookie choice | 365 days | No, it is essential |
| Ad click identifiers (gclid, wbraid, gbraid, t7, t8) in session storage | This site (Guvife) | Attributes a later request to the ad that brought you here | Until the browser tab is closed | No, see section 5 |
| Google advertising cookies (names starting with "_gcl_") | Google, through the Google Ads tag | Advertising measurement | Durations are decided by Google | Yes |
The only cookie our own code sets is "consent_state". It records the choice you make in the cookie banner, so that we do not ask you again on every page and so that we can respect your decision. It is stored for 365 days. Without it, the site could not remember whether you accepted or declined ad measurement. It does not measure advertising and is not used to identify you for marketing purposes.
Advertising measurement is optional and is separate from the essential cookie described above. Our Google Ads conversion tag is loaded only if you accept ad measurement in the cookie banner, and only on the confirmation page shown after a request has been sent. Without your consent, no Google tag is loaded at all.
After you consent, the Google Ads tag on the confirmation page may set Google's own advertising cookies, whose names start with "_gcl_". These are Google advertising cookies. Their durations are decided by Google, and we do not set or control them. Their purpose is to measure whether a request followed a click on one of our ads. Google (Google Ads conversion measurement) is a recipient of data only if you consent to ad measurement.
When you arrive through an ad link, that link carries ad click identifiers: the Google Ads parameters gclid, wbraid and gbraid, and the campaign parameters t7 and t8. Our site keeps these in your browser's session storage until you close the browser tab. This happens on every page and independently of your cookie choice.
The reason is practical: if you send a request later in your visit, we can attribute it to the ad that brought you. The identifiers travel with your request to the confirmation page. Nothing is kept when you did not come from an ad link. Because the identifiers disappear when the tab is closed, they are not retained beyond your visit.
You can change or withdraw your choice at any time. Use the "Cookie settings" link at the bottom of every page to reopen the banner and select a different option.
Withdrawal takes effect immediately. The Google tag is switched off for advertising, and the Google advertising cookies that the site can reach are deleted in your browser. You can also delete or block cookies through your browser settings, although doing so may mean the site asks for your choice again.
Separately from cookies, loading any page involves technical requests to the following recipients, who receive technical data of the request, such as your IP address:
Technical data of a request (for example the IP address, the date and the time) are recorded for spam protection and troubleshooting.
The contact form collects your name, email address, phone number and message. We use them only to answer your request, and we keep them as long as needed to answer it; they are deleted on request. The subscription form collects only your email address, used only to send the updates you asked for.
Under the UK GDPR you have rights of access, correction, deletion and objection regarding your personal data. To exercise any of them, send your request through the contact form on our contact page. If you are not satisfied with our response, you may complain to the Information Commissioner's Office, the supervisory authority of the United Kingdom.
We may update this Cookies Policy if the site or the law changes. The current version is always available on this page. For more about how we handle personal data generally, see our Privacy Policy.